

Not only was it the top traffic referral driver, but it was completely free to use! But it wasn’t until I really started to see the growth in numbers month‐over‐month that I realized how incredible it was as a marketing tool. When I first started my new role as a Pinterest Account Manager I was already aware of how big the opportunity was because Pinterest was always Stylecaster’s number one traffic driver. Four years later I’m still their Pinterest Account Manager. Prior to this I had minimal SEO knowledge, but I read a bunch of online articles, e-books, and watched Youtube videos. I was so infatuated with the SEO aspect of the job and flexing my left brain that I knocked it out of the park. When our social media editor left the team my Editor-in-Chief asked me to step in temporarily until they could find someone. Over time I began to learn what really worked visually - it was so rewarding. I was super fascinated with analytics and figuring out different ways to move the needle. The goal was to get higher engagement and click-through rates using text overlays on Pinterest images (rather than plain pin images alone).

It wasn’t until a few months into working with my first big freelance design client, STYLECASTER, that I was asked by the Editor-in-Chief to work with the person running our social media accounts in order to create custom Pinterest graphics. In 2013 I quit my job to be a full-time freelance graphic designer. It was similar to a digital scrapbook, but took MUCH less effort than scouring magazines and pinning them to a corkboard.Īt this point in my life, I only used it to collect fashion trends during fashion week - which happens twice a year - and sometimes used it sparingly to save home décor inspiration, outfits, and beauty looks. I found that I could use Pinterest in my fashion job to save runway images and easily organize trends. My first experience with Pinterest was back in 2010.

She opened her Creative Market shop in 2016.Ĭandace is a Pinterest marketing expert, and if you aren’t very familiar with Pinterest yet, it is a platform for collecting and arranging your favorite images and ideas. Candace Napier Ross is a former fashion designer turned full-time freelance graphic designer and social media marketer.
